Privacy Policy

1. Introduction

EthAI Labs LLP is a Limited Liability Partnership registered in India that builds online, AI-based products. We are committed to protecting the privacy and personal data of everyone who visits our website or uses our applications. This policy describes the types of information we collect, how we use it, and the choices you have.

2. Information we collect

We may collect the following categories of information:

• Information you provide: name, email address, phone number, profile details, preferences and any content you submit through forms or within our apps (such as a matrimony profile in Ente Matrimony).
• Usage data: how you interact with our website and apps, including pages viewed, features used and device information.
• Technical data: IP address, browser type, operating system, and similar identifiers collected via cookies and analytics tools.

3. How we use your information

We use the information we collect to:

• Provide, operate and improve our products and services.
• Power AI features such as compatibility and recommendation engines within Ente Matrimony.
• Personalise your experience and surface relevant content and matches.
• Communicate with you about updates, security alerts and support requests.
• Detect, prevent and address fraud, abuse and security issues.
• Comply with legal and regulatory obligations.

4. AI and automated processing

Some of our products use artificial intelligence and machine learning to deliver core features — for example, suggesting compatible matches in Ente Matrimony. These systems process the information you provide to generate recommendations. We design our AI features to be privacy-conscious and do not sell your personal data.

5. Sharing of information

We do not sell your personal information. We may share information with trusted service providers who help us operate our products (such as hosting, analytics and communication providers), strictly under confidentiality obligations, or where required by law.

6. Data retention

We retain personal data for as long as necessary to provide our services and for legitimate business or legal purposes. You may request deletion of your account and associated data at any time.

7. Your rights

Subject to applicable law, you may have the right to access, correct, update or delete your personal information, withdraw consent, or object to certain processing. To exercise these rights, contact us using the details below.

8. Cookies

Our website may use cookies and similar technologies to remember your preferences and understand how the site is used. You can control cookies through your browser settings.

9. Children's privacy

Our products are intended for adults. Ente Matrimony is for individuals of legal marriageable age. We do not knowingly collect personal data from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page.

11. Contact us

If you have questions about this Privacy Policy or how we handle your data, please contact EthAI Labs LLP at ethailabs@gmail.com or via our contact page.